1. Include the Word “VIDEO” in Your Subject Line
Before you have even produce any of the content for your email system know that just using the word video in the subject line will boost open rates. When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012 Digital Marketer: Benchmark and Trend Report). Just getting emails opened is the first step in increasing conversion rates.
2. Use Video in Subscriber Emails
Video is a great tool to keep your subscribers from unsubscribing, especially if you use it an introductory email. In tests marketing automation provider Eloqua found that video in an introductory email campaign led to a 75% reduction in subscriber opt-outs (Eloqua, 2010).
3. Use Product Oriented Videos
Viewers want informational product oriented videos. Visitors who view product videos are 85% more likely to buy than visitors who do not (Internet Retailer, April 2010). This means detailing your products with video will get more leads buying products.
4. Include a Call to Action
Including a call to action in your email marketing campaign can be extremely effective. This means prompting your email readers to do an action that will take them one step closer to converting from a lead to a client. If your video prompts viewers to action, it’s only going to help increase conversion.
5. Keep it Relevant
Assess the needs of your target audience and be sure that your videos are relevant. Try to optimize your promotional videos so they are relatable, and easy to understand. You want your videos and emails to be customized according to your subscribers’ interests.